Whether you’re just getting off the ground or you’ve been around for years and are in need of a refresh, I can help define how and where you communicate your brand online all while generating commercial success. Here’s how…
Digital Marketing
I can set up your online marketing channels from scratch or optimise what you already have in place. I can also create and implement your channel plan to attract, convert and retain your customers online.
This includes e-commerce/CMS management, email marketing, social media marketing and social media advertising.
Proficient in using Shopify, Squarespace, Google Analytics, Klaviyo, Mailchimp, Later, Facebook Business Manager, Facebook Ads Manager.
Content Strategy & Creation
I can develop or optimise your content strategy, content pillars and content calendar. If you also need support with content creation, I can create a foundation of branded templates and a suite of images for you to use across your channels.
This includes copywriting, basic graphic design, photography, photoshoot styling and production.
Proficient in using Sketch and Canva.
Partnerships
I can develop and implement influencer and ambassador programs as well as secure collaborations to grow your audience and further your reach.
This includes identifying and building relationships with like-minded individuals, brands and businesses, negotiating terms and securing partnership agreements.
Branding
Lastly, I can develop or optimise your brand - conduct market research, define your target audiences and personas, develop key messaging and establish how your brand shows up in the world (think: logo, typography, colours).
This includes brand direction and identity in partnership with my dedicated graphic designer.