Nutritionelly

PROJECT WORK: 2020 - 2021

Nutritionelly is operated by Torquay-based Nutritionist Elly McLean.

I worked 1:1 with Elly to refresh her brand identity and content strategy in the lead-up to launching her first online plant-based nutrition course. I created a 3-month roadmap of marketing initiatives and activations across her website, blog, email, and social channels.

I designed the front-end of her online course platform using Thinkific and I also developed her social media advertising strategy and implemented these paid ad campaigns across Facebook and Instagram.

I also created easy-to-use, brand-aligned Canva templates for Elly to leverage when creating social content.