lululemon AUS/NZ
PROJECT WORK: 2016 - 2018
lululemon is a global retailer for activewear.
As the sole Creative Producer on lululemon’s AUS/NZ’s Brand Marketing team, I oversaw the production of creative and brand assets for e-commerce, email, paid advertising, social media and in-store channels. This included pre-production to on-set production to post-production.
I produced weekly photoshoots and sourced talent and locations. I project managed 3 graphic designers and one photographer from brief to delivery. I also managed relationships with external videographers, photographers, designers, stylists, copywriters and print vendors.
Over the course of two years, I managed the creative production of all brand-related content for weekly, seasonal and holiday product releases.
Produced brand photoshoots and project managed creative assets for website, email and paid advertising on a weekly basis
Produced interstate and overseas seasonal photoshoots to remote locations in Tasmania and New Zealand
As a small team, I would often support the photographer on-set with art direction and styling
During this time, I also produced brand campaigns and photoshoots for some of lululemon AUS/NZ’s key partnerships.
lululemon’s storefront at the 2018 Australian Open
lululemon’s ambassadors at the 2018 Commonwealth Games
lululemon’s presenting partnership of 2017 Run Melbourne
