BalanceNorth

PROJECT WORK: 2020 - 2021

BalanceNorth is an integrated wellbeing centre in Melbourne’s Northern suburb of Preston. They are a wellness hub for the local community to access multiple health services under one roof.

I worked with BalanceNorth to develop their brand and go-to-market strategy from scratch. Working directly with their Founder Janee Rutherford, we established BalanceNorth’s target audiences, customer personas, key messaging, content pillars and monthly channel plan in the lead up to their opening.

In addition, I assisted with BalanceNorth’s pre-opening content creation across email and social channels along with developing their social media advertising strategy and implementing paid ad campaigns across Facebook and Instagram.

I wrapped up the project by creating easy-to-use, brand-aligned Canva templates for their Studio Manager to leverage when creating content post-opening.